The social media switch up is RUTHLESS these days! What is the social media switch up? Let me tell ya.
The social media switch up is when social media completely switches their view or mentality on a person or a subject. Now of course this is generally speaking and not for every individual on the internet. This switch up is not necessarily a factor of “cancel culture” either which is another storm in itself. The social media switch up will turn stans into hecklers over night. This activity thrives on the Twitter front and some victims are well known with names in the lineup like Jaquees, Ariana Grande, and Ella Mai, and most recently Demi Lovato (we most definitely will be discussing her soon).
The victims of the social media switch up that’ll be covered today came as a pair in a way. Ella Mai Howell is an English singer and songwriter who rose to fame with her single Boo’d Up in 2018. This single was EVERYWHERE! Everyone knew the words and were singing along including men with their timbs on and glocks in their pants. It was a whole bop and to top it off Ella is fiiizziinnneee so everyone was stanning. Everything was going great until along came a Jaquees.
Rodriquez Jaquees Broadnax, known as Jaquees, is an American R&B singer. He is most popular for his single B.E.D. in 2016.
When someone decides to “cover” a song that means they sing a song they do not own and that is exactly what Jaquees decided to do with Ella Mai’s Boo’d Up AND her single Trip.
Ella received backlash for removing the remixes and sending cease and desist. It was confirmed that Ella Mai was not to blame because her label sent the documents and removed the covers not her.. However, after seeing support of his covers, Jaquees began to cover more and more songs from other artist and well people got tired of him soon after that. Here is some evidence of this particular social media switch up.
Act 1 of the Quemix Switch Up:
Act 2:
One minute they love you and the next they want you to shut the fuck up. OY VEY!
Now even though these are different people this is the way the general public reacted. This is just one example but it shows that it doesn’t take much for the twittersphere to drag you from a pedestal that they put you on in the first place. So if you’re in the limelight now be careful! The social media switch up could be right behind you!
P.S. Boo’d Up is great but shouldn’t have been Ella Mai’s debut single. Her song “Naked” is MUCH better. Check it out below, see if you agree with me, and have a good day people!
The Open Owl 